Haein [hey-in] is an illustrator living in Seoul, unfazed by the little things. She studied food and nutrition in university but decided drawing was more her thing. To her, good food is just whatever tastes great, and her artwork’s got that same easygoing feel—lively, witty, and packed with imagination.
Haein loves capturing those random, freewheeling moments in daily life, adding humor and a dash of creativity to make them pop. Her work is bright and playful, turning the ordinary into a fun escape.
While digital is her main tool, she’s always playing around with new ways to draw, like screen printing or drawing by hand on different surfaces, not just sticking to digital. With experience in advertising, editorial, book covers, and animation, she brings a dynamic, creative spark to everything she creates.
Haein loves capturing those random, freewheeling moments in daily life, adding humor and a dash of creativity to make them pop. Her work is bright and playful, turning the ordinary into a fun escape.
While digital is her main tool, she’s always playing around with new ways to draw, like screen printing or drawing by hand on different surfaces, not just sticking to digital. With experience in advertising, editorial, book covers, and animation, she brings a dynamic, creative spark to everything she creates.
Clients Include:
Samsung Galaxy, The New York Times, Snapchat, Verge, HYBE weverse magazine, Moleskine Korea, Impala Skate,
Amnesty International Korea, Medium, Woolim Entertainment, BigHit Entertainment
Samsung Galaxy, The New York Times, Snapchat, Verge, HYBE weverse magazine, Moleskine Korea, Impala Skate,
Amnesty International Korea, Medium, Woolim Entertainment, BigHit Entertainment
Feature/Interview
Create! Magazine
Booooooom
Ballpitmag
Girlsclub Asia
CreativeBoom
Osso Magazine
CA Magazine #255, #256
Impala Skate
Award
2022 3x3 international illustration annual no. 19, Honorable Mention
Exhibition / Fair
2024 Nov, Taipei Artbook Fair, Huashan 1914 Creative Park
2024 Jun, Lush Open Stage <kill them with cuteness> duo exhibition, Lush Gangnam
2023 Oct, OOP Fest, Provoke Seoul
2022 Nov, Taipei Artbook Fair, Huashan 1914 Creative Park
2022 Oct, Bincan Drawinging, Insa 1010
2022 May, Beautiful Mint Life ‘Digging the taste’, Olympic Park
2021 Dec, Seoul Publisher’s Table, D-Museum
2020 Jul, <Poster Factory> group exhibition, 9nd Bunker
2018 Nov, <Blind Poster> group exhibition, Seodaemun Yeogwan
2018 Aug, <Firefly> group exhibition, Leesoo Gallery
2018 Jul, Seoul Illustration Fair
Create! Magazine
Booooooom
Ballpitmag
Girlsclub Asia
CreativeBoom
Osso Magazine
CA Magazine #255, #256
Impala Skate
Award
2022 3x3 international illustration annual no. 19, Honorable Mention
Exhibition / Fair
2024 Nov, Taipei Artbook Fair, Huashan 1914 Creative Park
2024 Jun, Lush Open Stage <kill them with cuteness> duo exhibition, Lush Gangnam
2023 Oct, OOP Fest, Provoke Seoul
2022 Nov, Taipei Artbook Fair, Huashan 1914 Creative Park
2022 Oct, Bincan Drawinging, Insa 1010
2022 May, Beautiful Mint Life ‘Digging the taste’, Olympic Park
2021 Dec, Seoul Publisher’s Table, D-Museum
2020 Jul, <Poster Factory> group exhibition, 9nd Bunker
2018 Nov, <Blind Poster> group exhibition, Seodaemun Yeogwan
2018 Aug, <Firefly> group exhibition, Leesoo Gallery
2018 Jul, Seoul Illustration Fair